Vision

To be the most innovative surface coating and building chemical company recognized for It's world class quality.

Mission

• Customers
  To deliver high value added products and solutions to our customers according to :
  Quality of conformity, Quality of reliability, Quality of consistency, Quality of service, Quality of use.
• Business Partners
  To develop mutually beneficial business relationship.
• People
  To develop our people to be knowledgeable and to increase creative and innovative competency in line with their professional career growth.
• Environment
  To produce environmental friendly products through a process that is in accordance with environmental regulations.
• Nations
  Committed to support the infrastructure development in Indonesia.

Core Values

Credo

“ Human Spirit of Innovation is Our Way of Life ”
“ I learn, I know, I do, I create and I innovate ”