Vision
To be the most innovative surface coating and building chemical company recognized for It's world class quality.
Mission
- Customers
To deliver high value added products and solutions to our customers according to :
Quality of conformity, Quality of reliability, Quality of consistency, Quality of service, Quality of use. - Business Partners
To develop mutually beneficial business relationship. - People
To develop our people to be knowledgeable and to increase creative and innovative competency in line with their professional career growth. - Environment
To produce environmental friendly products through a process that is in accordance with environmental regulations. - Nations
Committed to support the infrastructure development in Indonesia.
Core Values

Credo
“ Human Spirit of Innovation is Our Way of Life ”
“ I learn, I know, I do, I create and I innovate ”